For volume, texture, curls, and beach waves American Wave is a quantum leap. It is a way to create soft, natural-looking waves and curl patterns for today’s style-conscious guests.
Using an innovative, ionic waving lotion the product penetrates the hair shaft gently, without roughing the cuticle or making it swell, which is what old-fashioned perms used to do. The ionic lotion reduces stress on tresses, creates a smoother cuticle, and makes hair fabulous and full. Instead of setting hair with hard tools, we combine soft tools with editorial techniques, so looks are fashion-forward, not frumpy.
Using basic curling technique, this service is for the guest looking for the traditional curl.
This service is a new innovative professional and texturizing enhancing service stylists use to create beach waves or more natural tousled curls. Using our creative trendy design and unique techniques, this service creates a soft, natural wave or curl for today’s fashion-savvy guest. Sassy and effortless this style is all about touchable texture. Depending on length of hair, additional charges may apply.